Denise Lee Yohn On What Great Brands Do

How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? Denise Lee Yohn is a brand-building expert and a leading authority on building and positioning exceptional brands. She developed her innovative brand-building philosophy while working with such companies as Burger King, Oakley, Frito-Lay, and Sony. Denise is the author of the new book, What Great Brands Do, and she has contributed to outlets including The New York Times, The Wall Street Journal, and the Harvard Business Review. Listen to this amazing interview with brand-building expert Denise Lee Yohn and discover how you can use the 7 brand-building principles to develop a standout brand that fosters customer loyalty and increases profit margins. If you want to connect with Denise visit her website at http://deniseleeyohn.com/ Enjoy our interview session. Krisz Rokk www.StrengthInBusiness.com