We live in a loud and crowded world, and business is no different. In order to make yourself heard and deliver a message that is congruent with your target audience, you will need to have a strong unique selling proposition (also known as USP). Ever heard of a 'custom avatar'? Listen to this episode and find out what this simple, yet very effective exercise is all about. Krisz Rokk www.StrengthInBusiness.com