Did you know that JV partnerships are the most used strategy by Fortune 500 companies? How else would they be able to grow and expand so exponentially? And guess who uses this strategy the least? Bingo: it’s small businesses. According to Joint Venture Expert Kerwin Rae from Australia – which by the way I highly recommend you Google if you want to dive deeper into Joint Ventures because this guy is like a ‘temple of expertise’, a very passionate and powerful marketing expert – but here’s what he says: “98% of Fortune 500 companies use JV strategies… Less than 2% of small businesses in Australia use JV partnerships.” And the numbers aren’t much different in other parts of the world. I think this says it all. Huge opportunity & challenge by the way for small businesses. Listen to this podcast episode and find out where to look for amazing Joint Venture partners. Happy Marketing! And remember to always play to your strengths! Kindest, Krisz Rokk www.StrengthInBusiness.com